Listen to the full episode of this Vegan Bytes podcast episode here:
https://veganbytes.podbean.com/e/dancing-with-packaging-the-power-of-visual-handshake-in-vegan-world/
FULL TRANSCRIPT:
Welcome to Vegan Bytes, your go-to source for all things vegan. Today, we're diving into the world of plant-based packaging, the visual handshake between consumers and products.
Picture this: you're at the grocery store, and a vibrant package catches your eye. It's bold, it's different, and it's vegan. That's the power of strategic packaging. It's the first interaction, where preconceptions are challenged and perceptions formed.
Alternative protein products, those innovative kids on the block, have a unique challenge. They're using novel ingredients and production techniques, and they need to entice consumers towards something that might feel unfamiliar. It's like inviting someone to try a new dance. It might feel strange at first, but once they get the rhythm, they're hooked.
Effective packaging is like a secret handshake. Nail that first impression, and you've got a fan for life. It's like meeting someone who has a firm handshake and a warm smile, you're more likely to remember them, right?
Now, let's talk color. It's not just about looking pretty. Research shows that consumers tend to associate brown and dark packaging, and contrasting colors, with tasty and healthy plant-based products. It's like associating a cozy brown sweater with warmth and comfort.
But here's the twist, you can either play it safe or go bold. Pink Albatross, for example, threw the rulebook out the window. They chose bold, vibrant colors that stand out, like a flamingo in a flock of pigeons. And guess what? It worked!
So, whether you're a vegan business owner looking to boost sales or a vegan enthusiast interested in the behind-the-scenes, remember this: packaging matters. It's the first step in the dance between consumers and products. And with a bit of creativity and innovation, it can make all the difference.
That's all for today's bite-sized vegan byte. Stay tuned for more insights, and remember, every step towards veganism is a step towards a kinder, healthier world.