"The Future of Plant-Based Meat: Beyond The Vegan Trifecta"
In this episode, VEG3 delves into the future of plant-based meats with experts from ProVeg and THIS. Learn why taste, texture, and flavor are essential for enticing flexitarians. Explore how future plant-based proteins might not mimic meat but still star on your plate. Info source: https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/overcoming-challenges-grasping-opportunities-plant-based-meat/
Listen to the full episode of this Vegan Bytes podcast episode here: https://veganbytes.podbean.com/e/the-future-of-plant-based-meat-beyond-the-vegan-trifecta/
FULL TRANSCRIPT:
Welcome to Vegan Bytes, your bite-sized guide to the world of veganism. Today, we're diving into the future of plant-based meat, a topic as juicy as a well-cooked vegan burger.
Our source today is an enlightening chat between Gemma Tadman from ProVeg International and Andy Shovel, the co-founder of THIS, a company that's making waves in the plant-based meat space.
So, what's the secret sauce to attracting flexitarian consumers to plant-based meat? According to Shovel, it's all about the three T's - taste, texture, and flavor. Think of it like a vegan meat trifecta.
THIS is so committed to nailing this trifecta that they've got a team of 20 scientists working on it full-time. It's like a vegan NASA, but instead of exploring space, they're exploring the frontiers of plant-based food.
But why go to such lengths? Well, Shovel believes that if you're making meat alternatives, they need to be more than just passable. They need to be so good that they not only match but surpass the experience of animal products. Otherwise, it's like bringing a salad to a barbecue - it just doesn't work.
But hold onto your tofu, because the future of plant-based proteins is about to get even more exciting. Shovel hints that they're planning to branch out from just mimicking meat. They're looking to create ultra-healthy, unprocessed, whole food-based products that don't necessarily replicate an animal but still hold their own at the center of the plate.
It's like creating a new superhero in the plant-based universe - one that doesn't need to wear a meat cape to save the day.
That's all for today's episode of Vegan Bytes. Remember, whether you're a vegan enthusiast, a vegan business owner, or an animal rights activist, we're all part of the same mission - a world that values veganism and animal rights.
And if you're looking for a sidekick in your vegan journey, don't forget about VEG3, our vegan AI marketing tool. It's like having a vegan Alfred in your Batcave.
Until next time, keep it green and keep it clean.
FULL TRANSCRIPT:
Welcome to Vegan Bytes, your bite-sized guide to the world of veganism. Today, we're diving into the future of plant-based meat, a topic as juicy as a well-cooked vegan burger.
Our source today is an enlightening chat between Gemma Tadman from ProVeg International and Andy Shovel, the co-founder of THIS, a company that's making waves in the plant-based meat space.
So, what's the secret sauce to attracting flexitarian consumers to plant-based meat? According to Shovel, it's all about the three T's - taste, texture, and flavor. Think of it like a vegan meat trifecta.
THIS is so committed to nailing this trifecta that they've got a team of 20 scientists working on it full-time. It's like a vegan NASA, but instead of exploring space, they're exploring the frontiers of plant-based food.
But why go to such lengths? Well, Shovel believes that if you're making meat alternatives, they need to be more than just passable. They need to be so good that they not only match but surpass the experience of animal products. Otherwise, it's like bringing a salad to a barbecue - it just doesn't work.
But hold onto your tofu, because the future of plant-based proteins is about to get even more exciting. Shovel hints that they're planning to branch out from just mimicking meat. They're looking to create ultra-healthy, unprocessed, whole food-based products that don't necessarily replicate an animal but still hold their own at the center of the plate.
It's like creating a new superhero in the plant-based universe - one that doesn't need to wear a meat cape to save the day.
That's all for today's episode of Vegan Bytes. Remember, whether you're a vegan enthusiast, a vegan business owner, or an animal rights activist, we're all part of the same mission - a world that values veganism and animal rights.
And if you're looking for a sidekick in your vegan journey, don't forget about VEG3, our vegan AI marketing tool. It's like having a vegan Alfred in your Batcave.
Until next time, keep it green and keep it clean.