Listen to the full episode of this Vegan Bytes podcast episode here:
https://veganbytes.podbean.com/e/trading-ham-for-hauchschnitt-rugenwalder-muhle-s-bold-vegan-transformation/
FULL TRANSCRIPT:
Welcome to Vegan Bytes, where we serve you the freshest news from the vegan world in bite-sized portions. Today, we're talking about a bold move from a traditional sausage maker, Rügenwalder Mühle.
Once known for their classic "Schinken Spicker" ham, they've decided to hang up their ham hat. Why, you ask? To make room for more plant-based products. That's right, folks, they're trading in their ham for a vegan 'Hauchschnitt'.
Rügenwalder Mühle, a company that started with animal meat production in 1834, has been steadily increasing its plant-based offerings. Now, they boast nearly 50 vegan and vegetarian products, alongside their 23 traditional meat and sausage selections.
But here's the kicker - they're not just adding vegan options, they're actively discontinuing successful meat products to make more room for plant-based ones. It's like swapping out your old gas-guzzler for a shiny new electric car.
And for those mourning the loss of the Spicker ham, don't fret. They've got a smorgasbord of vegan alternatives lined up, including vegan mortadella and a colorful pepper variety.
Now, this isn't just a Veganuary whim. Rügenwalder Mühle's CEO, Michael Hähnel, says this shift towards plant-based products has been a long-term development. And it's paying off. They're now the German market leader in meat alternatives, and their plant-based products are outselling their meat ones.
In a survey of over 1,400 people, Rügenwalder Mühle came out on top as the best-known manufacturer of meat substitutes in Germany. So, they're not just making waves, they're leading the charge.
So, next time you're craving a vegan 'Hauchschnitt', remember Rügenwalder Mühle. They're not just making vegan products, they're making vegan history.
That's all for today's Vegan Bytes. Stay tuned for more plant-powered news. And remember, every bite counts.